Labels: meta keywords , meta tags , meta title , on-page optimization , on-page seo , seo
Meta tags are an important part
of your website, and if you are missing them then you might also missing
valuable traffic too. Meta tags provide information as well as direct search
engine bots, which leads to best possible search engine result; every page has
its own Meta tags. Tags are not visible to visitors until they examine the
source code of your web page, which is viewable by pressing Ctrl+U. Meta-tagging lies in on-page optimization technique and a important part of Search Engine Optimization.
Example of Meta tags:
< META NAME = “VALUE”
CONTENT = “COMMENT” >
 |
| Meta Tags |
One have to follow exact
structure as above or hours of hard work can wash out with single mistake and
it will be of no use. Meta tags goes between the < HEAD > and ends before
< / HEAD > tag ends of your web page code.
META tags goes between opening
and closing braces of < HEAD > tags. Here we are going to discuss about
TITLE tag, DESCRIPTION tag, KEYWORD tag and in last but not least ROBOTS tag.
- The TITLE Tag:
Title tag comes under Meta tags
within the header of HTML/XHTML. It indicates the title of the page that will
appear in browser tab, as visible in picture;
 |
| Meta Tag |
Title tags are essential for
search engines! In some way or other it can affect your website SEPR, since
search engines like Google, Yahoo, Bing, etc. use your title text as title of
your page in listing. Remember one thing! Title text should not be more than 65
words (including space) for Google, thou Yahoo except 107 words (including
space).
- The Meta DESCRIPTION Tag:
It is one of the most important
tags and be careful because no mistakes are allowed here. DESCRIPTION tag is used
by SE spiders and the text appears in results of a user’s search engine query.
For this blog Meta DESCRIPTION
tags is such as:
< meta
name="description" content="SEO is tool to create your website
presence in search engine, with the help of SEO we can optimize your website
Online." / >
Character limitation in Meta
DESCRIPTION tag is 265 words, not more than that.
- The Meta Keyword Tag:
Now as we talk about Keyword
tag then many of optimizers agrees that Meta Keyword tag is used by
crawler-based search engines to index your page but many of them don’t feel
alike. If you visit any of forums then you we surely find a thread where they
are discussing about this stuff. I myself believe that Meta Keyword Tag are
still used by search engine crawler and keyword Meta tags are separated by
comma, which indicates your site theme is based on this particular topic or
niche. Hence, keyword selection is important and do remember that your keyword
or key phrase should not get repeat more than three times, it is standard
benchmark (including word variations) more repetition can lead you site to “keyword
spamming”.
Never use words, in keyword tag
which are not related to your website. Try to key our most important keyword
within first 100 characters.
- Robots Meta Tag:
< META
NAME="ROBOTS" CONTENT="NONE, NOINDEX, NOFOLLOW" >
Default value is “ALL”
If ROBOTS Tag is mentioned in a
particular page then it indicates that the particular page should NOT TO BE
INDEXED by search engine. Just you have to add, ROBOTS tag in between < HEAD
>…..< /HEAD >.
All major search engines support
ROBOTS tags, if you don’t feel like using ROBOTS tags to prevent indexing then
you can use robots.txt file as well to block indexing.
If you have any query or suggestion then feel free to comment on post.
