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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Facebook EdgeRank Factors - How to gain an Edge on Facebook News Feed

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SEO Expert India Unknown

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Facebook has two different sections for news, called as "top news" and “most recent posts”. To my surprise I recently came across an interesting fact that, around 95% of Facebook account holders are only using the top news feeds. Hence, many social media guys need to pay attention on news feed section to maximize the exposure of your company's or personal Facebook page.

Now many of you might wonder that, how to figure out whether my Facebook update status is in top news or not? Substantially, the answer is simple - Facebook uses an algorithm, to determine the relevancy of news posted by a particular user. The same algorithm can be quite complicated so let’s separate part of a whole into small understandable and uncomplicated parts.

Facebook EdgeRank Factor
Facebook considers few factors (stated in image) to determine that where your updates will go. At very first sight, image will not help you a lot, so we will crumple above factors into more detail and put some light on the state of affairs.



Factor U:-

Certainly letter "U" is not the first letter in 26 words of English Alphabets, but it is at front when we talk about algorithm. Here,

U = Affinity, Affinity between the user who posted (that is you) and the user that will read it (your audience).

Affinity means a close connection marked by community of interests or similarity in nature or character, in other words, relationship between poster and audience. Affinity score can be different for different users, for example, if one of your follower, let’s call it user "a" interact with the poster's post, then Affinity score will be high for "a" in compare to a user "b" who interact less with your post, hence your post will not be in top news for "b". Therefore, social media manager need to involve as many fans as he could. To control affinity ratio can be quite a trick part especially for small businesses.

Factor W:-
W = weight-age of your post.

There are no particular set of rules which could decide the weight-age. Though, usage of media related content (like pictures, video and links) are considered as "heaviest" type of post and it can be quite decisive factors. Hence, next time while updating your important status message, try to use media related content within it. Another factor affects post weight is engagement ratio on that particular post, if you receive x number of likes and comments in post, the heavier it is. One way to improve weight-age of you post is to deliver right content to your users, else you can press them by asking their opinion or answer about stuff.

Factor D:-
Comparatively with other factors, D is much simpler factor and requires no extra fibers to digest it.

D = recency of the post.

The fresher the post, the better it will be flow in the top new section. Older post (more than 24 hours or so) will rarely make to the top, unless and until they have strong influence. Best way to overcome this situation is to post on regular basis, with fresh and unique content.



Facebook's do-list can be a difficult thing to manage, but if you take each part separately and treat them as such, you can begin to move on and find something that works for you. Social networking sites like Facebook are constantly evolving, that is the reason why strategies keep on changing time after time. But one thing we can be sure about Facebook is this factors will be the foundation of ranking system. Facebook EdgeRank plays a crucial role in Social Media Optimization.

What is and How to use Social Media Marketing?

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SEO Expert India Unknown

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Today having a website for business is not all! You need visitors and those too unique visitors. As a result, we use several tools and techniques to drive traffic to website and in this whole process SMO technique comes in light. Social Media optimization, well known as SMO, is courses of action were company’s profile remains active on social media with an absorbed view to attract unique visitors to website. In simple words, a way of internet marketing were we use social media sites like Facebook, Twitter, Digg, StumbleUpon and other hundreds of them. Use of SMO is not only to bring traffic to your site, with the help of this technique you can directly interact with you audience. Here we are going to study all characteristic behavior of SMO technique.

SMO is categories in two parts:
1.Social Media Feature – It consist of RSS feeds, sharing buttons, PR and social news. Here one can also interact through images and videos. Now a day’s videos are emerging as a best way for marketing products and services, sites like YouTube can be used as major resource to get traffic.

2.Promotional activates – Here content plays an important role and used to attract visitors, it includes blogging, commenting on forums and blogs, being active and posting updates on social networking sites like Twitter and Facebook can turn around things. These are some most reliable ways to get tons of unique visitors to your blog or website.

Social Media Optimization is gaining popularity day by day, since cost-free and till data one of the best ways to get maximum exposure for your business products and services to hundreds and thousands of people. One of the major advantage of SMO is you can built relationship between you and people, which is indirectly propositional to higher conversion rates and more over your business can be promoted without any boundaries.

Now it comes how to use SMO for your business?

There are several social networking sites where you can create your own business page and can start building professional networks. We will tell you how to use major social networking sites like Facebook and Twitter.

Facebook –
Facebook is one of the major and leading sites and can be used for internet marketing to promote your business. Here are some of the basic marketing methods used in Facebook;

•Get a username and create a business page, let people know what is your business is all about. Post your updates and activities on regular basics, this can drive traffic to you’re website.
•Groups are an important part, create one and make it informative to users, it will help your business to get maximum exposure.
•In Facebook there are several applications which can be used for promoting website, use them and try to get most out of it.


Twitter –
Micro-blogging is trend this days and it is good to have a twitter ID. Some tips how to use it;

•Personal branding, try to get in touch with others and build a relationship with them.
•Use viral marketing, in other words “word of mouth” technique through tweets about you product and services.
•Live feeding, whenever events are conducted provide live coverage relate to your business.


There are many other sites like Digg, StumbleUpon, MySpace, and YouTube and on and on. Hence, Social Media Optimization absolute and ideal way through which one can promote its business website/blog.
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