Labels: analysis , backlinks , blogging , business listing , content , google , keyword research , keywords optimization , link structure , on-page optimization , on-page seo , search engine , seo , SERP , SMM , SMO
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| On Page SEO |
So, the ultimate question is “how to remain intact from all
this changes?” Then there are few guidelines you need to follow so that your
site can remain intact from search engine algorithmic update, you need to go
through the below check-list;
-
Site
Navigation:
o Let talk
about site navigation first, undoubtedly site navigation is very important part
and essential factor for any niche based site. Since it defines the nature of
site and also helps to categories website in a broad manner. It is important to
design it clean and hazel-free, if not then it can directly impact sites
credibility. While designing a site navigation one need to keep few things very
clear in mind, all important pages which you are willing to index or the
information you are willing to get index within search engine are needed to be
linked properly in site navigation. Also don’t forget to mention your targeting
keywords in site navigation. Don’t use any such codes or look up for any code
bloats which can hamper your website navigation, try not to use Flash or Java
elements.
- Trust Pages:
o Now this
might be new to some people but trust pages is a factor you definitely need to
consider. Trust pages means the page which contain vital information about
website as well as about you and your business, trust pages includes page like
“about us”, “privacy policy”, “disclaimer page” and “contact us” page. It helps
to increase your website’s credibility as well as the chances of Google
considering you as a spammer get minimus.
-
Clean and
Professional Layout:
o Layout is
considered as a foundation for any website and if your foundation is weak or
not enough trust-able then surely you can get de-indexed or can observe a
significant fall in SERP for your targeting keyword. If you already got a fine
layout which actually solve the purpose then reevaluate the source code, make
sure that nothing is blocking search engine bots from accessing your site
completely. Other than this, loading speed can also affects site performance. Thou,
there is no such limit that what should be your site’s page size, but try to
keep it as low as possible. Use compressed components, don’t include flash or JavaScript.
o Remove code
bloat within html codes, I agree that it can be a nightmare to rectify such
issues for any developer, but it is needed to be done. Test you website as per
W3C guidelines. See if you are getting any error or warning messages. If yes, then
give yourself a favor and get rid of it as soon as possible.
o Remove
unwanted or excessive banners or ads, excessive banner ads can directly affect
website’s credibility. Also don’t use pop-up ads in website nor doorway pages,
such ads also increase loading speed drastically.
New
algorithms have some very strict guidelines and if you want to stay in search
results then you need to follow those rules.
o Try using
WordPress themes and don’t go for any free and tempting themes available in
market. Problem with these free themes is that, that they cannot be trusted. In
case your budgets is low or you are forced to use such themes, then do check if
there are any hidden codes which are actually running on your website and
sharing sites information, thing is Google bots are smarter this days and if
bots find any such codes within your website then in no time your website will
be in sandbox or even de-indexed.
-
Watch your
website’s out-going links:
o If you
website is connected or your website consist an out-bound link to a spammy
website or less authentic websites then new algorithmic changes will consider
the situation as violations of rules and results are same as above, so deal
with it. Always remember to check the site’s authority to which you are linking
your website. I recommend you to use software like Xenu; it will help you to
know your link structure and will locate any broken links which requires your
immediate attention.
-
Make your site
sticky:
o Now this is
a trick part, content is king…! And yes, I do agree with that, but placement of
your content is also a crucial factor. One need to understand that content is
the only way to engage with your audience, you are bound to provide quality in
respect to your audience, if your website’s content is not engaging enough
there they are high chances that your site’s SERP is going to drop in future.
By quality what I mean is, information that you are providing to your audience
should be unique (no copy-paste) and of course it should be fresh and
attractive enough. Try to encourage your visitors to engage with your content
section, it is important in search engine prospect.
o Now as we
talk about content, then content can be in various form, either it can be in
text form or it can be in multimedia form (such as images, podcast, video). Although
information in text form is highly recommended by webmaster around the world,
but content in form of images, videos, podcast and infographic also helps to
decrease bounce rate of website. If website’s bounce rate increases more than 40%
percent then it is time to take some serious per-cautions, since high bounce
rate can push website SERP from top ten ranking.
To make site engaging one can use social media. There are
several other advantage of social media optimization out of which engagement is
one of them. If you website is getting attention in social networking site or
in web 2.0 property sites then Google certainly give high priority to such
sites. Search engine algorithms give high priority to social media signal these
days, hence try to intertwine SEO process with SMO.
Here is another great video on On-Page Optimization by Rand Fishkin:
Here is another great video on On-Page Optimization by Rand Fishkin:
