Facebook has two different sections for news, called as
"top news" and “most recent posts”. To my surprise I recently came
across an interesting fact that, around 95% of Facebook account holders are
only using the top news feeds. Hence, many social media guys need to pay
attention on news feed section to maximize the exposure of your company's or
personal Facebook page.
Now many of you might wonder that, how to figure
out whether my Facebook update status is in top news or not? Substantially, the
answer is simple - Facebook uses an algorithm, to determine the relevancy of
news posted by a particular user. The same algorithm can be quite complicated
so let’s separate part of a whole into small understandable and uncomplicated
parts.
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| Facebook EdgeRank Factor |
Facebook considers few factors (stated in image) to determine that where your updates will go. At very first sight, image will not help you a lot, so we will crumple above factors into more detail and put some light on the state of affairs.
Factor U:-
Certainly letter "U" is not the first letter in 26
words of English Alphabets, but it is at front when we talk about algorithm.
Here,
U = Affinity, Affinity
between the user who posted (that is you) and the user that will read it (your
audience).
Affinity means a close connection marked by
community of interests or similarity in nature or character, in other
words, relationship between poster and audience. Affinity score can be
different for different users, for example, if one of your follower, let’s call
it user "a" interact with the poster's post, then Affinity score will
be high for "a" in compare to a user "b" who interact less
with your post, hence your post will not be in top news for "b".
Therefore, social media manager need to involve as many fans as he could. To
control affinity ratio can be quite a trick part especially for small
businesses.
Factor W:-
W = weight-age of your post.
There are no particular set of rules which could decide the
weight-age. Though, usage of media related content (like pictures, video and
links) are considered as "heaviest" type of post and it can be quite
decisive factors. Hence, next time while updating your important status
message, try to use media related content within it. Another factor affects post
weight is engagement ratio on that particular post, if you receive x number of
likes and comments in post, the heavier it is. One way to improve weight-age of
you post is to deliver right content to your users, else you can press them by
asking their opinion or answer about stuff.
Factor D:-
Comparatively with other factors, D is much simpler factor
and requires no extra fibers to digest it.
D = recency of the post.
The fresher the post, the better it
will be flow in the top new section. Older post (more than 24 hours or so) will
rarely make to the top, unless and until they have strong influence. Best way
to overcome this situation is to post on regular basis, with fresh and unique
content.
Facebook's do-list can be a difficult thing to manage, but
if you take each part separately and treat them as such, you can begin to move
on and find something that works for you. Social networking sites like Facebook
are constantly evolving, that is the reason why strategies keep on changing
time after time. But one thing we can be sure about Facebook is this factors
will be the foundation of ranking system. Facebook EdgeRank plays a crucial role in Social Media Optimization.
Today having a website for business is not all! You need visitors and those too unique visitors. As a result, we use several tools and techniques to drive traffic to website and in this whole process SMO technique comes in light. Social Media optimization, well known as SMO, is courses of action were company’s profile remains active on social media with an absorbed view to attract unique visitors to website. In simple words, a way of internet marketing were we use social media sites like Facebook, Twitter, Digg, StumbleUpon and other hundreds of them. Use of SMO is not only to bring traffic to your site, with the help of this technique you can directly interact with you audience. Here we are going to study all characteristic behavior of SMO technique.
SMO is categories in two parts:
1.Social Media Feature – It consist of RSS feeds, sharing buttons, PR and social news. Here one can also interact through images and videos. Now a day’s videos are emerging as a best way for marketing products and services, sites like YouTube can be used as major resource to get traffic.
2.Promotional activates – Here content plays an important role and used to attract visitors, it includes blogging, commenting on forums and blogs, being active and posting updates on social networking sites like Twitter and Facebook can turn around things. These are some most reliable ways to get tons of unique visitors to your blog or website.
Social Media Optimization is gaining popularity day by day, since cost-free and till data one of the best ways to get maximum exposure for your business products and services to hundreds and thousands of people. One of the major advantage of SMO is you can built relationship between you and people, which is indirectly propositional to higher conversion rates and more over your business can be promoted without any boundaries.
Now it comes how to use SMO for your business?
There are several social networking sites where you can create your own business page and can start building professional networks. We will tell you how to use major social networking sites like Facebook and Twitter.
Facebook –
Facebook is one of the major and leading sites and can be used for internet marketing to promote your business. Here are some of the basic marketing methods used in Facebook;
•Get a username and create a business page, let people know what is your business is all about. Post your updates and activities on regular basics, this can drive traffic to you’re website.
•Groups are an important part, create one and make it informative to users, it will help your business to get maximum exposure.
•In Facebook there are several applications which can be used for promoting website, use them and try to get most out of it.
Twitter –
Micro-blogging is trend this days and it is good to have a twitter ID. Some tips how to use it;
•Personal branding, try to get in touch with others and build a relationship with them.
•Use viral marketing, in other words “word of mouth” technique through tweets about you product and services.
•Live feeding, whenever events are conducted provide live coverage relate to your business.
There are many other sites like Digg, StumbleUpon, MySpace, and YouTube and on and on. Hence, Social Media Optimization absolute and ideal way through which one can promote its business website/blog.
Caffeine is the new search innovation introduced by Google. The concept behind Google Caffeine is to index sites at much faster rate, since previously indexing rate was too prolonged almost around 2-4 months. After years of extensive work on algorithm, crawling speed has increased for each website page and became capable of setting immediate parameters that would be affecting in SE database.
Why Google Caffeine?
Intentions are clear that is to guide users in right direction and provide more accurate but significant results from beginning itself, Google had tried to provide real time results for users, what they are looking for and another aim is to prevent spamming sites to get index or reaching to top of their result pages. Caffeine is brought to effect, to fulfill both aims and also allows indexing new stories or blog post at much faster rate, so that users can get most of it.
Google Caffeine Working
Pervious algorithm of Google SE system has several layers in indexing system; some of websites were refreshed at much faster rate than others and main layer used to update every couple of weeks. Google used to refresh a whole index layer as well as Google bots had to analyze entire web whenever a new pages was found and then it was stored to database so that it could be searchable, hence forth of all the process SE indexing used to get slow.
But with Google Caffeine things has changed. Here what caffeine system does? It analyzes a small segment of web and updates the search engine indexing layer on a regular basis; it is a continuous process globally. Whenever spider finds a new page or updated page with fresh content, caffeine add this page to index, this make Google possible to index fresh contents at much faster rate than ever.
On Google Official Blog it is said that, “Caffeine provides 50 percent fresh results”, with caffeine search, content like news, blogs, forums will get index at faster rate and will be included in search result page earlier. Unique content is highly rated, and probability of getting indexed is higher. Social media sites play a vital role. Social sites like Facebook, twitter, Digg, Del.icio.us makes Caffeine quicker, more applicable, and spontaneous.
What change Google Caffeine brought with it?
Due to Google Caffeine, now relevant website will get more benefit. If your site consists unique quality content and use to update it frequently then surly your published content will be available on Google search result sooner.
Not many of us are familiar of link wheel..! So here we are going to discuss about Link Wheel technique. When we talk about Page Rank in SEO then, link wheel is another useful technique to pull off site ranking, beside link-exchange and many other techniques. Link wheel becomes even more important because back-links got from techniques comes through authentic sites, hence more links pointing back to your website the higher the probability of receiving good PageRank.
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| Link Wheel: All WEB 2.0 sites are inter-connected |
In link wheel techniques you need to build a few new blogs or pages or groups using WEB 2.0 (social networking sites and free blog hosting sites) such as Blogger, Hub-pages, Facebook, Twitter and so on… with the help of all this sites you need to create a link with short description which is point back to your website. On other hand, while you using free blog hosting sites, you can create a new post within blog and attach a link with proper keywords (as in anchor text) which is point back to your main website. The more you do this, higher the number of backlinks for your main website. You can post this newly made blogs on social networking sites also; hence you will not get only backlinks get backlinks for them but traffic too. Link Wheel is kind of chain reaction where each and every element is directly or indirectly interconnected to each other.
A question might have arise ding your mind that, what’s the big difference in link wheel technique and traditional link building technique? So my answer will be, yes absolutely, there is a big difference between both techniques. Traditional link building works on barter system, i.e. give and take, if you want to link exchange with another your niche website then you have to put there link too and another thing with such techniques is it is quite a hard process as well as time consuming too! On other hand, when you use link wheel technique just you need to do is create some new blogs, post some articles and create backlinks within post with anchor text. And you will have one way backlinks for your main websites. You can also you social networking websites for this process, whenever you create a new post in your main website, you can post its page link.
Is link wheel effective? Yes, of-course it is effective, since backlinks are on WEB 2.0, weightage give because of such sites are much more than traditional link-exchange. WEB 2.0 sites are much established that any other sites with strong platform, and it is not only about backlinks, traffic gain through such sites also counts, where as in traditional link exchange one can get merely some hits and that to rarely. On other hand, when search engine bots encounter with such backlinks they rate your website pretty high. Just remember one thing, create only pages on which your main website niche and chose your targeting keywords when you create anchor text.
