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Showing posts with label SERP. Show all posts
Showing posts with label SERP. Show all posts

Follow 5 Easy On Page SEO Steps and Get a Better Website

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SEO Expert India Unknown

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On Page SEO
Recently I went in SEO Meetup in Bhopal; hot topic was of course Google Penguin. Latest updation in Google’s search algorithm, motive behind it is to fight spammy sites and prevent them to get listed in SERP. As well as, many were also concerned about Google Panda because the website they were working on were either de-indexed or been pushed further back in search result ranking. Though, on other hand many where willing to know how not to get affected by this updates. We tried to answer as many questions as we could handle at that point of time but few of them were unanswered too. So I decided to come up with a post which would cover the entire topic in a summarized form.

So, the ultimate question is “how to remain intact from all this changes?” Then there are few guidelines you need to follow so that your site can remain intact from search engine algorithmic update, you need to go through the below check-list;   

-          Site Navigation:

o   Let talk about site navigation first, undoubtedly site navigation is very important part and essential factor for any niche based site. Since it defines the nature of site and also helps to categories website in a broad manner. It is important to design it clean and hazel-free, if not then it can directly impact sites credibility. While designing a site navigation one need to keep few things very clear in mind, all important pages which you are willing to index or the information you are willing to get index within search engine are needed to be linked properly in site navigation. Also don’t forget to mention your targeting keywords in site navigation. Don’t use any such codes or look up for any code bloats which can hamper your website navigation, try not to use Flash or Java elements.

-          Trust Pages:

o   Now this might be new to some people but trust pages is a factor you definitely need to consider. Trust pages means the page which contain vital information about website as well as about you and your business, trust pages includes page like “about us”, “privacy policy”, “disclaimer page” and “contact us” page. It helps to increase your website’s credibility as well as the chances of Google considering you as a spammer get minimus.

-          Clean and Professional Layout:

o   Layout is considered as a foundation for any website and if your foundation is weak or not enough trust-able then surely you can get de-indexed or can observe a significant fall in SERP for your targeting keyword. If you already got a fine layout which actually solve the purpose then reevaluate the source code, make sure that nothing is blocking search engine bots from accessing your site completely. Other than this, loading speed can also affects site performance. Thou, there is no such limit that what should be your site’s page size, but try to keep it as low as possible. Use compressed components, don’t include flash or JavaScript. 
o   Remove code bloat within html codes, I agree that it can be a nightmare to rectify such issues for any developer, but it is needed to be done. Test you website as per W3C guidelines. See if you are getting any error or warning messages. If yes, then give yourself a favor and get rid of it as soon as possible.
o   Remove unwanted or excessive banners or ads, excessive banner ads can directly affect website’s credibility. Also don’t use pop-up ads in website nor doorway pages, such ads also increase loading speed drastically.
New algorithms have some very strict guidelines and if you want to stay in search results then you need to follow those rules.
o   Try using WordPress themes and don’t go for any free and tempting themes available in market. Problem with these free themes is that, that they cannot be trusted. In case your budgets is low or you are forced to use such themes, then do check if there are any hidden codes which are actually running on your website and sharing sites information, thing is Google bots are smarter this days and if bots find any such codes within your website then in no time your website will be in sandbox or even de-indexed.

-          Watch your website’s out-going links:

o   If you website is connected or your website consist an out-bound link to a spammy website or less authentic websites then new algorithmic changes will consider the situation as violations of rules and results are same as above, so deal with it. Always remember to check the site’s authority to which you are linking your website. I recommend you to use software like Xenu; it will help you to know your link structure and will locate any broken links which requires your immediate attention.

-          Make your site sticky:

o   Now this is a trick part, content is king…! And yes, I do agree with that, but placement of your content is also a crucial factor. One need to understand that content is the only way to engage with your audience, you are bound to provide quality in respect to your audience, if your website’s content is not engaging enough there they are high chances that your site’s SERP is going to drop in future. By quality what I mean is, information that you are providing to your audience should be unique (no copy-paste) and of course it should be fresh and attractive enough. Try to encourage your visitors to engage with your content section, it is important in search engine prospect.
o   Now as we talk about content, then content can be in various form, either it can be in text form or it can be in multimedia form (such as images, podcast, video). Although information in text form is highly recommended by webmaster around the world, but content in form of images, videos, podcast and infographic also helps to decrease bounce rate of website. If website’s bounce rate increases more than 40% percent then it is time to take some serious per-cautions, since high bounce rate can push website SERP from top ten ranking.


To make site engaging one can use social media. There are several other advantage of social media optimization out of which engagement is one of them. If you website is getting attention in social networking site or in web 2.0 property sites then Google certainly give high priority to such sites. Search engine algorithms give high priority to social media signal these days, hence try to intertwine SEO process with SMO.

 Here is another great video on On-Page Optimization by Rand Fishkin:
Here I'm - Bhopal, Madhya Pradesh, India

Need Traffic? Follow 5 Rules and Score Top SERP

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SEO Expert India Unknown

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Okay, I guess you are done with your first post and it is live on blog, but after a day or two a question might arise in your mind that “where’s my traffic?!” To be very straight it is not that simple, and, neither that hard. It’s like a jigsaw game; you need to arrange each and every cube in right order. Certainly it takes time and effort to solve jigsaw puzzle so as to build your own readership or to get regular traffic to your blog/website.

So, now I believe you got the point, but now what!? Therefore, from here on we will discuss few but very crucial points which can make or break a good potential blog/website.

1.       Update your blog: It’s not like you need to update your blog on daily basis. Just try to post fresh content on regular basis, let’s say 2 times a week. It is very important that you stick to a time-table, maintain a personal calendar and do follow it, anyhow! Do so, for few months or in some cases in few weeks and people will surely notice you, so as search engine. In case, you run out of ideas, follow few blogs or just ask your friends and follower that what they would like to read. Such steps will surely help you to maintain or increase a readership for your blog.
Remember to post unique content to your blog, such content hold lot of importance. Unique content doesn’t mean that you cannot write in a niche or about a topic that your fellow bloggers has already written about. Just write it in your own words, built a writing style of your own, and be a bit different from others.

2.       Quality rather than Quantity: It is a mantra for successes. It doesn’t require any rocket science knowledge to understand that good content often get more traffic. There is no sense if your posts are not engaging enough, so write well… as simple as that. Take your time to develop an interesting post, proof read it once for any spelling mistakes or grammatical error. Don’t make it look “big boring paragraph”, no one read such things, break it into points and remember to highlight key points.

3.       Subscribe by Email: It an excellent feature, allowing readers to subscribe you updates can generate substantial amount of traffic to your site. Though, many bloggers believe that it is a lost art but if you hit the right note… then who knows it can be one of the most valuable asset for you? So go and get one NOW!

4.       Really Simple Syndication, it’s called as RSS: RSS is nothing but a link with your post title and post summaries, though you can customize it as per your requirement. Most important are links, links that are pointing back at your website and I believe we all love links, isn’t it!? Simple yet effective. It gives you the power to spread your words all over the interest. Distribute your feeds in RSS directories at all level and let the magic begin! Sooner or later, traffic will drive to you.

5.       Go Social and Engage, engage and engage: Update your status, tweet about it, digg it, introduce your blog to social networking sites. Sites like Facebook, Twitter, and LinkedIn can drive traffic that you have never imaged of. Though, only thing between you and traffic is TIME, yes it takes somewhat time to build an image in-front of your followers and friends. Be fairly active on such sites; share informative material to your followings. Increase your amplification and true reach, that’s how you get attention in social media, for a bit it seems somewhat hard to do so, which it is! But after some consistent stroke hitting it will become a piece of cake.


Follow this step and surely you will hit the target. Also, don’t forget to optimize your blog, conduct some SEO activities and build a better looking blog/website for search engine crawler. For now that’s it from my side, will come some more facts about promotion in upcoming post. Till then have a good time out there….

Increase Website Traffic: Keyword Optimization

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SEO Expert India Unknown

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on-page SEO
If you are performing search engine optimization for your site, then first step is to pick out right keywords or key-phrases for every single page of your website. Calibrate your final keywords according to your website content and niche, which can boost up your search engine traffic and help to get better position in search engine listing. Keyword analysis and keyword research are part of on-page optimization.

Search Engine’s like Google, Yahoo, Bing, they all emphasize on keywords, since when search engine users enter his query they are in form of either keywords or key-phrases, for example: “baseball” is a keyword and “football match tonight” is a key-phrases. Whenever such task is preformed over search engines, they start to fetch all data from their database to provide relevant search result. Thou, keyword optimization isn’t one time process, you need to explore and amplify your database of keywords continuously for your website.

Points to remember while keyword optimization:

• Title Tag: It is most important part of your website, since first thing SE’s crawler observes your title, so make your title according to your niche.

• Description & Keywords Tags:
-->In description tag, you need to describe about your site within 155 words (according to Google guideline), use your targeting keywords in tag.
-->In keywords tag, here jot down all your finalized keywords (both keywords and key-phrases), and try to optimize maximum of them; it can increase the probability of getting in top ten search results. Conduct some R & D before finalizing keywords, check what competition you are getting for certain keywords, try to choose those how have less competition but high searches, this will increase your chances of getting high search engine page rank.

• Content: It is a crucial part of any website; if you want to get rank well in search engines then you must use targeted keywords in your content. Content should be of 250 – 300 words(depends of the website scenario)  less than this is not sufficient, make sure content is unique and some other key points also to be remembered while writing such as keyword density, keyword stuffing and keyword popularity, and with these factors you have to come up with a proper content for your website.

• Image Optimization: If your site consists any sort of pictures then use image alt attribute for targeting keywords.

• Hyper-linking: Integrate your top keywords to website inbound links and navigation links, it is important since it puts a lot of value to your side, on which search engine rank you for your targeting keyword.

• URL: Try to include keyword into your website URL.

Benefits of Keyword Optimization:

Recently in a survey, has been observed that keyword optimization is “one of the hardest tasks in search engine optimization”, hence most of the website owner don’t spend much time, which is completely humorously sarcastic since it is considered as most important part in SEO for on-page as well as off-page technique. If you will not pay attention while choosing proper keywords then how customer will come to know about your site, which means no traffic and zero conversion rate.

Here are some of few benefits of keyword optimization:

• Proper promoting can drive quality and unique traffic to your website, let user to access your site for their queries and increase your popularity.

• Just by integrating optimized keyword into your website content, can open the highway of traffic to your site.

Google Map Listing = Traffic and Sales!

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SEO Expert India Unknown

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Google Maps

Now days, map search is important feature that one should use to promote their business locally. One of the best ways to do so is listing your business to Google Maps powered by Google, Google is a leading Search engine in world of internet, and this is the reason why I feel it is much more important to embed business in Google Maps than ever. Other than this, Google use to constantly update its search engine algorithm so that it can provide relevant results to its user and few months back, Google had embed Google maps in SERP (search engine result page). So listing your business (no matter big or small) isn’t a bad idea….!
                            
Dig in Google Maps?

First you have to claim and verify your listing, process is easy and simple and can be completed within few minutes, just be sure that information you provide about your location is correct. Use your Google account to login (yes! You need a Gmail ID) now enter to the Local business Center page. Once you are in, and then chose your listing. Try to get a catchy and short description which actually represent your services or product to your targeting audience, be specific about your location and feed accurate data such as, where your company is situated, any landmark near your company. Jot down each and every detail about company like what are your business hours or visiting hours, in what category you fall, there are maximum of five categories you can use so better get it right. One of the most important point is, is to get valid from local online directories about your business information.
More of the above, Google Maps listing is available for free as well as for paid services.

 Let Your Customers in Your Business:

Can Google Maps generate traffic for my site?

Yes, of-course, I can’t see why not. Google lately have made some important changes in their board search terms, now if person search may have local intent then Google search engine will show Google Map listing your business at the middle of the page. It works like this, search engine target the IP address of searcher, to serve up local results with maps.

It comes under Local Search Optimization and you can obtain desired result through this process.

Hence, Google Maps promote our business locally as well as nation-wide. Conclusion of the story is Google Map listing = Traffic and Sales, so happy listing, guys….

Please, let us know what you feel about Google Maps, share your suggestions and queries.

Hunting for Traffic, Try Image Search Optimization

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SEO Expert India Unknown

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During Optimizing a website maximum of website owner and webmasters only focus on textual part of webpage’s and desert images section, which have potential of getting high SERP in image search result.

Image Search Optimization can help you to divert relevant organic traffic to your site and can get convert into sales, depending upon your product/services. It is one of the curial part since major search engines are providing image search utility, which is been widely used this days. It really doesn’t matter if your site isn’t a product selling or service providing website, if you are in hunt of more organic traffic then you must try Image Search Optimization.

What is Image Search Utility?

Image search utility helps searcher to find out images by keywords. Right now, Image search is not that widely known but popularity of it is increasing day by day and a significant portion of traffic of search engine is driven by image search. Google itself is working on their image search area and coming up with new ideas. After studies it is said that, Image Search is considered as second most valuable source of traffic through search engine, hence ignoring this fact is not a good idea for your revenue.

How to perform Image Search Optimization?

Here we are going to discuss about Image optimization and how to enhance your website’s images visibility and how to match its relevancy with content. There are some important points to remember while image optimization:

  • Try to use your targeting keywords in images and folder names. Use your researched keywords with naming your file; don’t expect to get index with names like 12345.jpeg, since search engine will not recognize what is your image all about. Another important point while naming images with your targeting keywords is, never use underscore with key-phrases (example: football_player), separate it with hyphen (example: football-player), it make more sense
  •  Always add ALT tag in images, it is one of the most important aspects of image optimization. It is an HTML code in image with description about the image. See that in caption area you embed proper description in your image not randomly picked-up keywords, which can lead to keyword stuffing.
  • Placement and image size also matter a lot. If image file size is too large then it can affect website ranking badly since your website’s bandwidth will increase dramatically and it will take more downloading time than other competitors sites, for an example if300 dpi image size is used which is quite heavier for website and increase its bandwidth, therefore it should be reduce from 300 dpi to 72 dpi. By doing this you can make your site images load quicker and provide your user a better and quicker experience.

Image optimization provides you to promote yourself in a new way. Try it, and see the difference.

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