• Adept SEO
  • Twitter: Adept SEO
  • StumbleUpon: Adept SEO
  • Digg: Adept SEO
  • Facebook: Adept SEO

Follow our Network

Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Follow 5 Easy On Page SEO Steps and Get a Better Website

Comments

SEO Expert India Unknown

Labels: , , , , , , , , , , , , , , ,


On Page SEO
Recently I went in SEO Meetup in Bhopal; hot topic was of course Google Penguin. Latest updation in Google’s search algorithm, motive behind it is to fight spammy sites and prevent them to get listed in SERP. As well as, many were also concerned about Google Panda because the website they were working on were either de-indexed or been pushed further back in search result ranking. Though, on other hand many where willing to know how not to get affected by this updates. We tried to answer as many questions as we could handle at that point of time but few of them were unanswered too. So I decided to come up with a post which would cover the entire topic in a summarized form.

So, the ultimate question is “how to remain intact from all this changes?” Then there are few guidelines you need to follow so that your site can remain intact from search engine algorithmic update, you need to go through the below check-list;   

-          Site Navigation:

o   Let talk about site navigation first, undoubtedly site navigation is very important part and essential factor for any niche based site. Since it defines the nature of site and also helps to categories website in a broad manner. It is important to design it clean and hazel-free, if not then it can directly impact sites credibility. While designing a site navigation one need to keep few things very clear in mind, all important pages which you are willing to index or the information you are willing to get index within search engine are needed to be linked properly in site navigation. Also don’t forget to mention your targeting keywords in site navigation. Don’t use any such codes or look up for any code bloats which can hamper your website navigation, try not to use Flash or Java elements.

-          Trust Pages:

o   Now this might be new to some people but trust pages is a factor you definitely need to consider. Trust pages means the page which contain vital information about website as well as about you and your business, trust pages includes page like “about us”, “privacy policy”, “disclaimer page” and “contact us” page. It helps to increase your website’s credibility as well as the chances of Google considering you as a spammer get minimus.

-          Clean and Professional Layout:

o   Layout is considered as a foundation for any website and if your foundation is weak or not enough trust-able then surely you can get de-indexed or can observe a significant fall in SERP for your targeting keyword. If you already got a fine layout which actually solve the purpose then reevaluate the source code, make sure that nothing is blocking search engine bots from accessing your site completely. Other than this, loading speed can also affects site performance. Thou, there is no such limit that what should be your site’s page size, but try to keep it as low as possible. Use compressed components, don’t include flash or JavaScript. 
o   Remove code bloat within html codes, I agree that it can be a nightmare to rectify such issues for any developer, but it is needed to be done. Test you website as per W3C guidelines. See if you are getting any error or warning messages. If yes, then give yourself a favor and get rid of it as soon as possible.
o   Remove unwanted or excessive banners or ads, excessive banner ads can directly affect website’s credibility. Also don’t use pop-up ads in website nor doorway pages, such ads also increase loading speed drastically.
New algorithms have some very strict guidelines and if you want to stay in search results then you need to follow those rules.
o   Try using WordPress themes and don’t go for any free and tempting themes available in market. Problem with these free themes is that, that they cannot be trusted. In case your budgets is low or you are forced to use such themes, then do check if there are any hidden codes which are actually running on your website and sharing sites information, thing is Google bots are smarter this days and if bots find any such codes within your website then in no time your website will be in sandbox or even de-indexed.

-          Watch your website’s out-going links:

o   If you website is connected or your website consist an out-bound link to a spammy website or less authentic websites then new algorithmic changes will consider the situation as violations of rules and results are same as above, so deal with it. Always remember to check the site’s authority to which you are linking your website. I recommend you to use software like Xenu; it will help you to know your link structure and will locate any broken links which requires your immediate attention.

-          Make your site sticky:

o   Now this is a trick part, content is king…! And yes, I do agree with that, but placement of your content is also a crucial factor. One need to understand that content is the only way to engage with your audience, you are bound to provide quality in respect to your audience, if your website’s content is not engaging enough there they are high chances that your site’s SERP is going to drop in future. By quality what I mean is, information that you are providing to your audience should be unique (no copy-paste) and of course it should be fresh and attractive enough. Try to encourage your visitors to engage with your content section, it is important in search engine prospect.
o   Now as we talk about content, then content can be in various form, either it can be in text form or it can be in multimedia form (such as images, podcast, video). Although information in text form is highly recommended by webmaster around the world, but content in form of images, videos, podcast and infographic also helps to decrease bounce rate of website. If website’s bounce rate increases more than 40% percent then it is time to take some serious per-cautions, since high bounce rate can push website SERP from top ten ranking.


To make site engaging one can use social media. There are several other advantage of social media optimization out of which engagement is one of them. If you website is getting attention in social networking site or in web 2.0 property sites then Google certainly give high priority to such sites. Search engine algorithms give high priority to social media signal these days, hence try to intertwine SEO process with SMO.

 Here is another great video on On-Page Optimization by Rand Fishkin:
Here I'm - Bhopal, Madhya Pradesh, India

Google Map Listing = Traffic and Sales!

11

SEO Expert India Unknown

Labels: , , , , , , ,


Google Maps

Now days, map search is important feature that one should use to promote their business locally. One of the best ways to do so is listing your business to Google Maps powered by Google, Google is a leading Search engine in world of internet, and this is the reason why I feel it is much more important to embed business in Google Maps than ever. Other than this, Google use to constantly update its search engine algorithm so that it can provide relevant results to its user and few months back, Google had embed Google maps in SERP (search engine result page). So listing your business (no matter big or small) isn’t a bad idea….!
                            
Dig in Google Maps?

First you have to claim and verify your listing, process is easy and simple and can be completed within few minutes, just be sure that information you provide about your location is correct. Use your Google account to login (yes! You need a Gmail ID) now enter to the Local business Center page. Once you are in, and then chose your listing. Try to get a catchy and short description which actually represent your services or product to your targeting audience, be specific about your location and feed accurate data such as, where your company is situated, any landmark near your company. Jot down each and every detail about company like what are your business hours or visiting hours, in what category you fall, there are maximum of five categories you can use so better get it right. One of the most important point is, is to get valid from local online directories about your business information.
More of the above, Google Maps listing is available for free as well as for paid services.

 Let Your Customers in Your Business:

Can Google Maps generate traffic for my site?

Yes, of-course, I can’t see why not. Google lately have made some important changes in their board search terms, now if person search may have local intent then Google search engine will show Google Map listing your business at the middle of the page. It works like this, search engine target the IP address of searcher, to serve up local results with maps.

It comes under Local Search Optimization and you can obtain desired result through this process.

Hence, Google Maps promote our business locally as well as nation-wide. Conclusion of the story is Google Map listing = Traffic and Sales, so happy listing, guys….

Please, let us know what you feel about Google Maps, share your suggestions and queries.

Hunting for Traffic, Try Image Search Optimization

4

SEO Expert India Unknown

Labels: , , , ,



During Optimizing a website maximum of website owner and webmasters only focus on textual part of webpage’s and desert images section, which have potential of getting high SERP in image search result.

Image Search Optimization can help you to divert relevant organic traffic to your site and can get convert into sales, depending upon your product/services. It is one of the curial part since major search engines are providing image search utility, which is been widely used this days. It really doesn’t matter if your site isn’t a product selling or service providing website, if you are in hunt of more organic traffic then you must try Image Search Optimization.

What is Image Search Utility?

Image search utility helps searcher to find out images by keywords. Right now, Image search is not that widely known but popularity of it is increasing day by day and a significant portion of traffic of search engine is driven by image search. Google itself is working on their image search area and coming up with new ideas. After studies it is said that, Image Search is considered as second most valuable source of traffic through search engine, hence ignoring this fact is not a good idea for your revenue.

How to perform Image Search Optimization?

Here we are going to discuss about Image optimization and how to enhance your website’s images visibility and how to match its relevancy with content. There are some important points to remember while image optimization:

  • Try to use your targeting keywords in images and folder names. Use your researched keywords with naming your file; don’t expect to get index with names like 12345.jpeg, since search engine will not recognize what is your image all about. Another important point while naming images with your targeting keywords is, never use underscore with key-phrases (example: football_player), separate it with hyphen (example: football-player), it make more sense
  •  Always add ALT tag in images, it is one of the most important aspects of image optimization. It is an HTML code in image with description about the image. See that in caption area you embed proper description in your image not randomly picked-up keywords, which can lead to keyword stuffing.
  • Placement and image size also matter a lot. If image file size is too large then it can affect website ranking badly since your website’s bandwidth will increase dramatically and it will take more downloading time than other competitors sites, for an example if300 dpi image size is used which is quite heavier for website and increase its bandwidth, therefore it should be reduce from 300 dpi to 72 dpi. By doing this you can make your site images load quicker and provide your user a better and quicker experience.

Image optimization provides you to promote yourself in a new way. Try it, and see the difference.

Google Caffeine: Faster Indexing Rate, Better Results

3

SEO Expert India Unknown

Labels: , , , , ,



Caffeine is the new search innovation introduced by Google. The concept behind Google Caffeine is to index sites at much faster rate, since previously indexing rate was too prolonged almost around 2-4 months. After years of extensive work on algorithm, crawling speed has increased for each website page and became capable of setting immediate parameters that would be affecting in SE database.

Why Google Caffeine?

Intentions are clear that is to guide users in right direction and provide more accurate but significant results from beginning itself, Google had tried to provide real time results for users, what they are looking for and another aim is to prevent spamming sites to get index or reaching to top of their result pages. Caffeine is brought to effect, to fulfill both aims and also allows indexing new stories or blog post at much faster rate, so that users can get most of it.

Google Caffeine Working

Pervious algorithm of Google SE system has several layers in indexing system; some of websites were refreshed at much faster rate than others and main layer used to update every couple of weeks. Google used to refresh a whole index layer as well as Google bots had to analyze entire web whenever a new pages was found and then it was stored to database so that it could be searchable, hence forth of all the process SE indexing used to get slow.

But with Google Caffeine things has changed. Here what caffeine system does? It analyzes a small segment of web and updates the search engine indexing layer on a regular basis; it is a continuous process globally. Whenever spider finds a new page or updated page with fresh content, caffeine add this page to index, this make Google possible to index fresh contents at much faster rate than ever.

On Google Official Blog it is said that, “Caffeine provides 50 percent fresh results”, with caffeine search, content like news, blogs, forums will get index at faster rate and will be included in search result page earlier. Unique content is highly rated, and probability of getting indexed is higher. Social media sites play a vital role. Social sites like Facebook, twitter, Digg, Del.icio.us makes Caffeine quicker, more applicable, and spontaneous.

What change Google Caffeine brought with it?

Due to Google Caffeine, now relevant website will get more benefit. If your site consists unique quality content and use to update it frequently then surly your published content will be available on Google search result sooner.
Subscribe to: Posts (Atom)
Get widget
------------------------------------------------