• Adept SEO
  • Twitter: Adept SEO
  • StumbleUpon: Adept SEO
  • Digg: Adept SEO
  • Facebook: Adept SEO

Follow our Network

Follow 5 Easy On Page SEO Steps and Get a Better Website


Labels: , , , , , , , , , , , , , , ,

On Page SEO
Recently I went in SEO Meetup in Bhopal; hot topic was of course Google Penguin. Latest updation in Google’s search algorithm, motive behind it is to fight spammy sites and prevent them to get listed in SERP. As well as, many were also concerned about Google Panda because the website they were working on were either de-indexed or been pushed further back in search result ranking. Though, on other hand many where willing to know how not to get affected by this updates. We tried to answer as many questions as we could handle at that point of time but few of them were unanswered too. So I decided to come up with a post which would cover the entire topic in a summarized form.

So, the ultimate question is “how to remain intact from all this changes?” Then there are few guidelines you need to follow so that your site can remain intact from search engine algorithmic update, you need to go through the below check-list;   

-          Site Navigation:

o   Let talk about site navigation first, undoubtedly site navigation is very important part and essential factor for any niche based site. Since it defines the nature of site and also helps to categories website in a broad manner. It is important to design it clean and hazel-free, if not then it can directly impact sites credibility. While designing a site navigation one need to keep few things very clear in mind, all important pages which you are willing to index or the information you are willing to get index within search engine are needed to be linked properly in site navigation. Also don’t forget to mention your targeting keywords in site navigation. Don’t use any such codes or look up for any code bloats which can hamper your website navigation, try not to use Flash or Java elements.

-          Trust Pages:

o   Now this might be new to some people but trust pages is a factor you definitely need to consider. Trust pages means the page which contain vital information about website as well as about you and your business, trust pages includes page like “about us”, “privacy policy”, “disclaimer page” and “contact us” page. It helps to increase your website’s credibility as well as the chances of Google considering you as a spammer get minimus.

-          Clean and Professional Layout:

o   Layout is considered as a foundation for any website and if your foundation is weak or not enough trust-able then surely you can get de-indexed or can observe a significant fall in SERP for your targeting keyword. If you already got a fine layout which actually solve the purpose then reevaluate the source code, make sure that nothing is blocking search engine bots from accessing your site completely. Other than this, loading speed can also affects site performance. Thou, there is no such limit that what should be your site’s page size, but try to keep it as low as possible. Use compressed components, don’t include flash or JavaScript. 
o   Remove code bloat within html codes, I agree that it can be a nightmare to rectify such issues for any developer, but it is needed to be done. Test you website as per W3C guidelines. See if you are getting any error or warning messages. If yes, then give yourself a favor and get rid of it as soon as possible.
o   Remove unwanted or excessive banners or ads, excessive banner ads can directly affect website’s credibility. Also don’t use pop-up ads in website nor doorway pages, such ads also increase loading speed drastically.
New algorithms have some very strict guidelines and if you want to stay in search results then you need to follow those rules.
o   Try using WordPress themes and don’t go for any free and tempting themes available in market. Problem with these free themes is that, that they cannot be trusted. In case your budgets is low or you are forced to use such themes, then do check if there are any hidden codes which are actually running on your website and sharing sites information, thing is Google bots are smarter this days and if bots find any such codes within your website then in no time your website will be in sandbox or even de-indexed.

-          Watch your website’s out-going links:

o   If you website is connected or your website consist an out-bound link to a spammy website or less authentic websites then new algorithmic changes will consider the situation as violations of rules and results are same as above, so deal with it. Always remember to check the site’s authority to which you are linking your website. I recommend you to use software like Xenu; it will help you to know your link structure and will locate any broken links which requires your immediate attention.

-          Make your site sticky:

o   Now this is a trick part, content is king…! And yes, I do agree with that, but placement of your content is also a crucial factor. One need to understand that content is the only way to engage with your audience, you are bound to provide quality in respect to your audience, if your website’s content is not engaging enough there they are high chances that your site’s SERP is going to drop in future. By quality what I mean is, information that you are providing to your audience should be unique (no copy-paste) and of course it should be fresh and attractive enough. Try to encourage your visitors to engage with your content section, it is important in search engine prospect.
o   Now as we talk about content, then content can be in various form, either it can be in text form or it can be in multimedia form (such as images, podcast, video). Although information in text form is highly recommended by webmaster around the world, but content in form of images, videos, podcast and infographic also helps to decrease bounce rate of website. If website’s bounce rate increases more than 40% percent then it is time to take some serious per-cautions, since high bounce rate can push website SERP from top ten ranking.

To make site engaging one can use social media. There are several other advantage of social media optimization out of which engagement is one of them. If you website is getting attention in social networking site or in web 2.0 property sites then Google certainly give high priority to such sites. Search engine algorithms give high priority to social media signal these days, hence try to intertwine SEO process with SMO.

Here is another great video on On-Page Optimization by Rand Fishkin:
Get widget